Aporia is a Toronto record label that represents both local and international artists. It focuses on supplying the tv and film industry with great songs that connect to particular moments. In 2015, Aporia celebrated 15 years in the business with the debut of a new brand from Designholmen. Alongside writer Thomas Hirschman, Designholmen created a brand that captured the spirit of the company and the idea that there is a perfect song for each moment. Aporia is also the name of a black and white butterfly.
Designholmen worked on brand identity and tagline, stationery package, web layouts, marketing materials and brand guide.