Camp Advocacy is a Toronto litigation firm specializing in conflict resolution. The principal of the firm, James Camp, approached Designholmen to design the brand with a clear directive: create something bold, fresh and unafraid, that would stand out in an otherwise traditional and corporate context. But most importantly, it had to showcase a passion for running head first into the fray without hesitation. The Kudu was a representation of that idea and was also chosen as a symbol for James’ South African roots, and a nod to his love of rugby. The icon was complemented by a handsome set of patterns and contemporary wordmark.