Pomegranate Gift Calendars

Lise Anne Gougeon, the owner of start up Pomegranate, approached Designholmen with a question: how do you make the traditional advent calendars less wasteful, more joyful and true to the spirit of giving? Her idea was to connect charities as well as everyday moments of joy, such as creating a craft with your child to each treasure found within the calendar doors. This beautiful idea was presented to Designholmen and we were given the creative freedom to come up with something that embodied the spirited optimism inherent in the idea.

Designholmen designed the identity, calendar packaging, the ornaments and treasures inside the doors as well as the brand guide. / Illustration: Dan PerrellaPhotographs: Arash Moallemi