Sheridan College

In 2013 brand and strategy firm Kaldor Design in Vancouver was hired by Sheridan College, one of Ontario’s leading post-secondary institutions and the world’s top ranked animation school, to embark on a massive rebrand. The goal: to become Sheridan University. Designholmen was brought on to assist the team with the creative direction of this massive undertaking. The work spanned from the design of a new identity, a set of 7 patterns to distinguish faculties, tagline, a vast set of printed materials including the 2014/15 view book and a robust brand guide, as well as art direction of photography and videos.

Click here to view the work on the Sheridan web site.

Brand video / DP: Dan Poirier / Editing: Mike Dudek / Still Photography: Christine Lim 

Viewbook 2014/15

Viewbook 2014/15

Art direction of photography

Brand pattern (1 of 7)

Strategic Plan

Art direction of photography

Sheridan Stories: Brand video / DP: Dan Poirier / Editing: Mike Dudek