In 2013 brand and strategy firm Kaldor Design in Vancouver was hired by Sheridan College, one of Ontario’s leading post-secondary institutions and the world’s top ranked animation school, to embark on a massive rebrand. The goal: to become Sheridan University. Designholmen was brought on to assist the team with the creative direction of this massive undertaking. The work spanned from the design of a new identity, a set of 7 patterns to distinguish faculties, tagline, a vast set of printed materials including the 2014/15 view book and a robust brand guide, as well as art direction of photography and videos.
Click here to view the work on the Sheridan web site.