The Doodle Post

The Doodle Post is a monthly, mail order craft subscription for children. Owner Erin Wynne started The Doodle Post as a response to a rebellion against “branded” toys that she saw among parents. She also found that parents wanted their children to spend less time engaged in technology and more time on things that promote creativity and self expression. The monthly craft packages created that opportunity for parents.

In 2015 Designholmen helped The Doodle Post launch a new brand that truly reflected the creativity inherent in the product. The work included a custom pattern, a new identity and packaging design.


Process work