Wealthsimple is a wealth management company with a low-cost approach to investing. Wealthsimple approached Designholmen to help develop the brand amid the rapid expansion of their nimble team.  With a simple palette and wordmark already in place, Designholmen led the team through sessions to articulate the brand and further enrich the brand toolkit. In the end, a brand guide was created alongside a deeper toolkit of colours, patterns based on financial symbols, and information graphics.


Custom icon set