Design Holmen was founded in 2011 by Carolina Soderholm, an award-winning, Toronto-based creative director with more than 22 years of global design and branding experience. She has worked in Sweden, Vancouver, New York and Toronto. Carolina spent six years as a senior designer with Bruce Mau Design in Toronto, and owned and operated Field Trip & Co, a Toronto creative studio. With expertise in brand strategy and brand identity projects, Carolina led the branding of Oprah Winfrey’s Harpo Films and Harpo Studios, the rebrand of the Santa Monica transit system, the wayfinding and communication touch points for Fogo Island Inn. Carolina also designed the brand and wayfinding for The Bentway in Toronto, an award-winning linear park under the Gardiner that turned a hated highway into a beloved public space. During the last three years Carolina has also worked on multiple projects for Waterfront Toronto, including many reports, public engagement and a public awareness campaign for The Port Lands.
Design Holmen welcomes any challenge. Everything from a simple identity to large scale branding projects with multiple ways to communicate and connect with audiences.
“Carolina was a pleasure to work with and really listened to our concept and vision for the business. She was able to design a brand identity that embodied our values and the design features we hoped for. We love our new brand and can’t imagine us without it. It fits perfectly into our DNA.”
— Kathryn Wortsman, Managing Partner
“We worked with Carolina Soderholm to re-think the design and editorial framework of our Corporate Plan, CSR, Annual Report, as well as our 5-year Strategic Plan. Carolina and her team were able to transform traditionally corporate documents into something that looks and feels as dynamic, conversational and bold as Waterfront Toronto itself. In doing so she created documents that are more welcoming, engaging and easy to read at a glance – by anyone. These are projects to be proud of. Not only that, working together was an absolute pleasure and I would not hesitate to work with Design Holmen again.”
— Lisa Taylor, Chief Financial Officer Waterfront Toronto
“I can’t speak highly enough of our experience with Design Holmen. Carolina completely captured the spirit we were after with our brand and we loved all of the concepts presented to us. Everything was delivered on schedule and Carolina went above and beyond helping us develop all our final pieces. We are over-the-moon with our final identity. ”
